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Marketing: The Business of Business

By any other name…. Advertising. Promotion. Retailing. Product development. Branding. Personal selling. What these and so many other contemporary careers have in common is a core competency in marketing. In very real terms, it’s the business of business.

Marketing is the revenue-generating part of an organization. To successfully market goods and services, an organization must anticipate and meet consumers’ needs in a manner that achieves organizational goals.


Faculty & Advising

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Outcomes & Careers

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Degrees in Marketing

BSBA in Marketing

The Department of Marketing offers a variety of elective courses suitable for a wide spectrum of marketing careers. Our sales program is one of the top-rated programs in the country. Other popular career choices for students are Promotion and Brand Management and Supply Chain Management.

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BSBA in Marketing

Minor in Marketing

A Minor in Marketing can be very useful because having good marketing skills complements several areas, both within Business and outside of Business.  In today’s world, companies are looking for employees who can not only handle the technical aspects of their jobs but can also communicate and market what the company does. In addition, Marketing is pervasive in today’s society and both small and large companies, and even individuals have to be adept at marketing their strengths. As a result, a minor in Marketing can be very useful both from a professional as well as a personal point of view.

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Minor in Marketing

Contact Us

Department of Marketing
College of Business, Suite 144
University of Louisville
Louisville, KY 40292
Phone: (502) 852-7834

Contact the Marketing Department
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