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Marketing Outcomes & Careers


Marketing’s options for a career track are entwined in the very sinew and lean tissue of business. The most successful marketing majors understand this intersection of strategic thinking, creative narrative construction, and being able to deliver on concepts with measurable results. In fact, 32% of our majors pursue a career in sales — a field that not only arguably demonstrates the most direct and tangible synthesis of these skills but is also among the most lucrative.

  • Public relations
  • Sales
  • Market research analyst
  • Media buyer
  • Promotions manager
  • Advertising manager
  • Meeting, convention, and event planner
  • Fundraising
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