Taylor, College of Business Undergrad Student

Marketing

By any other name – advertising, promotion, retailing, product development, branding or personal selling – marketing is the business of business.

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Success and outcomes Meet our faculty

The business of business

Marketing is the revenue-generating part of an organization. To successfully market goods and services, an organization must anticipate and meet consumers’ needs in a manner that achieves organizational goals.

Careers and outcomes

Explore degrees and programs

BSBA in marketing

The Department of Marketing offers a variety of elective courses suitable for a wide spectrum of marketing careers like sales promotion, brand management and supply chain management.

Marketing minor

A marketing minor complements many fields by enhancing communication and promotion skills – qualities employers value alongside technical expertise.

Undergraduate sales certificate

Increase your career advantage with the sales skills needed for greater job opportunities, higher earning potential and increased marketability through transferable skillsets highly valued in today’s job market.