Success and Outcomes in Marketing
See where you can go and what you can do with a Marketing degree.
Sidebar
Overview
By any other name…. Advertising. Promotion. Retailing. Product development. Branding. Personal selling. What these and so many other contemporary careers have in common is a core competency in marketing. In very real terms, it’s the business of business.
Marketing is the revenue-generating part of an organization. To successfully market goods and services, an organization must anticipate and meet consumers’ needs in a manner that achieves organizational goals.
Potential Careers and Average Salary
| Occupation | Description | Average Salary Jefferson County | Average Salary National |
| Marketing Manager | Meet with clients or media representatives and plan programs to generate interest in products or services. | $128,766.00 | $140,046.00 |
| Market Research Analyst and Marketing Specialist | Study consumer preferences, business conditions, and other factors to asses potential sales of a product or service. | $61,339.00 | $68,224.00 |
| Sales Representative, Wholesale and Manufacturing Except Technical and Scientific Products | Sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. | $63,539.00 | $63,232.00 |
| Account Manager | Address customers' needs and concerns as quickly and effectively as possible to develop and maintain strong relationships. | $57,618.00 | $62,400.00 |
| Advertising and Promotion Manager | Work with art directors, advertising sales agents, financial staff, and others to develop strategies and materials, and plan programs to generate interest in products or services. | $73,237.00 | $127,837.00 |
| Digital Media Strategist | Assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. | $65,704.00 | $67,434.00 |
| Meeting, Convention and Event Planner | Meeting, convention, and event planners arrange all aspects of events and professional gatherings. | $52,510.00 | $52,562.00 |
| Social Media Coordinator | Develop and curate engaging content for social media platforms. | $65,704.00 | $67,434.00 |
| Personal Financial Advisor | Provide advice on investments, insurance, mortgages, estate planning, taxes, and retirement to help individuals manage their finances. | $88,096.00 | $95,389.00 |
| Customer Service Representative | Works with clients who have complaints, orders, or require information about products/services purchased from the organization. | $37,744.00 | $37,773.00 |
| Insurance Sales Agent | Contact potential customers and sell one or more types of insurance. These agents explain various insurance policies and help clients choose the plans that suit them. | $61,478.00 | $57,866.00 |
| Public Relations Manager | Help clarify their organization's point of view to its. main audience through media releases and interviews. | $96,827.00 | $129,438.00 |
| Fundraiser | Plan and oversee campaigns and events to raise money and other kinds of donations for an organization. | $53,408.00 | $61,194.00 |