Identifying opportunities is essential to successful entrepreneurial activity, but good opportunities may be missed if entrepreneurs fail to understand when and where to search for them or appreciate the significance of timing and place in their search.
This book identifies and addresses three problems that aspiring entrepreneurs face. The first is finding a promising idea to exploit; the second is knowing when to stop searching or pursue a more promising search; the third is understanding how the entrepreneur can locate him or herself in time and space to most economically locate a discovery. As well as developing original theories to solve these problems, this book offers practical solutions that aspiring entrepreneurs can learn and implement through theory-based activities, allowing them to practice while understanding why and how these approaches work.
Showing how timing becomes more salient than time and place more important than space, this book combines theoretical and practical guidance which will be of great interest to entrepreneurship researchers, educators, students, and aspiring entrepreneurs.