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Persistence decisions: It’s not just about the money

Manju Ahuja, PhD Andrew S. Manikas, PhD D. Ma E. S. Mattingly T. N. Kushev
Journal of Entrepreneurship. December 1, 2018

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Drawing on threshold theory, we examine the effects of attributes of alternative opportunities on persistence decisions of family business entrepreneurs. The results of our conjoint experiment show that: (a) family business entrepreneurs are generally more persistent than other entrepreneurs and (b) family business entrepreneurs focus more on non-financial benefits than other entrepreneurs. Our study contributes to persistence literature within the family business context and provides a good basis for how family business literature can benefit from multi-level theoretical and empirical modelling.