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Extending the role of similarity attraction in friendship and advice networks in angel groups

Manju Ahuja, PhD C. Mitteness R. Dejordy R. Sudek
Entrepreneurship Theory and Practice. May 9, 2016

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Although similarity attraction theory is often utilized to explain why people form relationships with similar others, we utilize diversity research to look beyond surface‐level demographic characteristics similarity to explain situations when angels form interpersonal relations with angels with dissimilar deep‐level personal characteristics due to a strong desire to receive information and cognitive benefits. We use data collected from a chapter of one of the largest angel organizations in the United States. Our results show that although individuals often form relations with similar others, conditions exist when angels exert the extra effort required to form relations with dissimilar others.