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Big data in capturing business values

Jozef M. Zurada, PhD C. M. Olszak
Information Systems Management. November 29, 2019

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The study investigates an issue of Big Data (BD) and elements shaping BD-based business value creation. The outcome of this research is to build and verify a framework to provide value based on BD. The framework contains three components: dynamic capabilities of organizations, integrated process of BD resource exploration and exploitation, and identification and measurement of business value creation. The framework has been subjected to initial verification by conducting the survey among 25 organizations.