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New Horse Racing Business Certificate Debuts Online

June 15, 2021 Jim Warner
Equine CURRENCY photo Summer 2021

On Kentucky Oaks Day 2021, the College of Business launched its new, fully online certificate in Horse Racing Industry Business—designed for current and aspiring industry professionals who are focused on building a successful career within the horse racing industry.

When designing an equine-focused certificate to add to the College of Business’ growing portfolio of specialized MBA certificates, Program Director Sean Beirne strived to ensure the six program courses addressed expertise key to building a successful career within the horse racing industry.

“To truly refine and specialize this certificate, we gathered industry input through a series of local, national, and international focus groups, comprised of leaders from a wide variety of stakeholders,” said Beirne. “We were able to create a program that addresses the areas key to successful horse race operations. For example, leadership skills were emphasized in every focus group discussion. The certificate also touches on topical and pressing issues happening in our industry including crisis management, the Horse Racing Integrity and Safety Act, and an in-depth look at stakeholders including breeding farms, horse sales, racetracks, and the rapidly expanding segment of aftercare.”

Graduates will gain in-depth knowledge of the issues that challenge the industry and insight into solving them with groundbreaking business strategies. The full curriculum delivers broad-based knowledge in the areas of crisis management planning and strategic communications, business ethics, marketing, sports and wagering analytics, leadership strategy, regulatory law, and industry nuances.

“As a former racetrack executive, I truly believe this certificate will help accelerate the careers of horse racing professionals,” adds Beirne.

Certificate courses will be offered for the first time in Fall 2021, with three of the six courses available. The remaining three courses can be completed in Spring 2022, when all six courses will be offered, allowing students to complete the entire certificate in just 15 weeks*, taking two courses every five-week session.

Classes are taught by a combination of horse racing leaders, UofL faculty, and guest speakers. The program’s 100% online format provides students the flexibility to achieve a high-quality education while balancing work and life priorities. Furthermore, the program’s six courses can be rolled into a UofL MBA, available online and on-campus.

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