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Sensegiving in organizations via the use of business analytics

Ghiyoung Im, PhD Namvar, M. Interzari, A.
Information Technology & People. April 9, 2021

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Business analytics (BA) has been a breakthrough technological development in recent years. Although scholars have suggested several solutions in using these technologies to facilitate decision-making, there are as of yet limited studies on how analysts, in practice, improve decision makers’ understanding of business environments. This study uses sensemaking theory and proposes a model of how data analysts generate analytical outcomes to improve decision makers’ understanding of the business environment.