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Power and the appeal of the deal: How consumers value the control provided by Pay What You Want Pricing - University of Louisville - College of Business : University of Louisville – College of Business Skip to main content

Power and the appeal of the deal: How consumers value the control provided by Pay What You Want Pricing

Michael J. Barone, PhD T. Bae S. Qian J. D’Mello
Marketing Letters. December 1, 2017

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Vol. 28 (3), 437-447

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