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Crisis management: An interview with Melissa Agnes

Business Horizions. July 1, 2019

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Abstract

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a keynote speaker, commentator, and advisor to some of today’s leading organizations. As a strategic advisor, she has worked with NATO, ministries of foreign affairs and defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, and many global nonprofit organizations. Agnes is the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including The Wall Street JournalVIBE Magazine, and USA Today. As a university guest lecturer, she teaches crisis management in university courses around the world, including New York University and McGill University.

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