Consumer perception of a dual brand
Journal of Retailing. November 22, 1973
The UofL College of Business enhances the intellectual and economic vitality of our city, the region, and the broader business world through our academic programs, research, and community outreach activities. We strongly believe that lives improve through entrepreneurship, innovation, critical and rigorous thinking, diverse ideas, and people.
The University of Louisville College of Business offers a wide variety of degree programs to help you accelerate your success and achieve your professional goals. Whether you’re laying a strong foundation for your business career, taking the next big step on your professional journey, or building specialized industry expertise, we’ve got you covered.
UofL College of Business faculty pride themselves on real-world experience and depth of research. They value innovation, critical thinking, and the exchange of new ideas. Our distinguished faculty will help you achieve your goals — before and after graduation.
The Ulmer Career Management Center is a state-of-the-art resource connecting local, regional, and international employers with high-potential College of Business students and alumni.
The UofL College of Business continues to succeed thanks to the commitment and resources of alumni and friends. Learn about our latest initiatives, the impact of our alumni on our mission, and how you can stay involved.
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