Bio
Russ, a native of Louisville, KY. He earned a professional degree in Architecture from the University of Kentucky in 2003. His career began as an Architect with the Army Corps of Engineers, focusing on 3D modeling and digital design.
In 2006, Russ founded RedTag, initially as a website design service for emerging businesses. His work in digital design gradually expanded to include social media campaigns, starting with Myspace and then moving to Facebook. In 2010, he transitioned to focus solely on RedTag, broadening the company’s scope to include local clients in the home-related industry.
RedTag’s significant growth began with the advent of Facebook’s ads platform in 2013, positioning the company as a key player in organic and paid social media marketing. This growth trajectory continued with the acquisition of a Google SEO and SEM agency in 2015, expanding RedTag’s service offerings and client base, including notable clients such as PGA of America, Caterpillar, and Airstream.
Recognized for his leadership and contribution to the industry, Russ was named to Louisville Business First’s “40 Under 40” in 2019. Today, RedTag stands as the largest digital ad agency in the region, boasting elite partnerships with Google, Meta, and TikTok. As a Google Premiere and Meta Premiere Partner, RedTag is ranked in the top 1% of agencies globally.
RedTag’s success is further highlighted by its inclusion in the Fast 50, ranking as one of Greater Louisville’s Fastest Growing Companies in 2022 (#13 on the list) and 2023 (#11). Beyond his role at RedTag, Russ serves on the Board of Directors for the University of Louisville College of Business, the Baptist Health Foundation, and the American Advertising Federation, contributing to community, industry, and academic advancements.