
Katina Kulow, PhD
Assistant Professor, MarketingEducation
- PhD (Marketing) University of South Carolina
- MA (Marketing) University of Akron
- BS (Marketing & International Business) University of Akron
Awards & Honors
University of South Carolina
Research & Publications
-
Together we stand: The solidarity effect of personized sellers on essential workers Journal of the Association for Consumer Research. December 2, 2020 -
Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers Journal of Business Research. November 6, 2020 -
It’s alive: Increasing protective action against the coronavirus through anthropomorphism and construal Journal of the Association for Consumer Research. November 1, 2020 -
The effect of spicy gustatory sensations on variety-seeking Psychology and Marketing. July 5, 2017 -
In pursuit of good karma: When charitable appeals to do right go wrong Journal of Consumer Research. May 10, 2016