Journal of the Association for Consumer Research. May 18, 2021
Katina Kulow, PhD
Associate Professor, Program Director for Undergraduate Certificate in Sales, Marketing
College of Business, Room 161
(502) 852-4855
Education
- PhD (Marketing) University of South Carolina
- MA (Marketing) University of Akron
- BS (Marketing & International Business) University of Akron
Awards & Honors
Faculty Favorites Nominee
University of Louisville, 2021, 2022
Student Champion
University of Louisville, 2021
ACR/Sheth Foundation Dissertation Grant, 2014
AMA-Sheth Doctoral Consortium Fellow, 2014
Charles Coker Graduate Fellowship, 2013
University of South Carolina
Recent Research & Publications
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Lady luck: Anthropomorphized luck creates perceptions of risk-sharing and drives pursuit of risky alternatives -
Together we stand: The solidarity effect of personized sellers on essential workers Journal of the Association for Consumer Research. December 2, 2020 -
Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers Journal of Business Research. November 6, 2020 -
It’s alive: Increasing protective action against the coronavirus through anthropomorphism and construal Journal of the Association for Consumer Research. November 1, 2020 -
The effect of spicy gustatory sensations on variety-seeking Psychology and Marketing. July 5, 2017