Dr. Botero joined us from Stetson University in Florida, where she served as Assistant Professor of Family Enterprise and Entrepreneurship. She received both undergraduate and advanced degrees from the University of Antioquia in Colombia and a Ph.D. from Michigan State University.
Dr. Botero is an internationally recognized expert in family business. She has published more than 40 articles, and scholarly chapters on family enterprise, edited Family Firms in Latin America, and has spoken to audiences around the world on her research. She is a Fellow of the Family Firm Institute, a Board Member of the International Family Enterprise Research Academy, and a Board Member of the Successful Transgenerational Entrepreneurship Practices (STEP) Project.
- PhD (Communication) Michigan State University
- MS (Communication) Michigan State University
- Specialist (Organizational Communication) Universidad de Antioquia
- BA (Social Communication & Journalism) Universidad de Antioquia
Awards & Honors
Stetson University – School of Busines
Universidad de Monterrey
Research & Publications
Exploring family business brands: Understanding predictors and effectsJournal of Family Business Strategy. March 31, 2019
Family business employer brand: Understanding applicants’ perceptions and their job pursuit intentions with samples from the US and BelgiumJournal of Family Business Strategy. September 4, 2018
A receiver’s approach to family business brands: Exploring individual associations with the term “family firm”Journal of Family Business Management. July 9, 2018
“We are a family firm”: An exploration of the motives for communicating the family business brandJournal of Family Business Management. April 9, 2018
Branding the family firm: A review, integrative framework proposal, and research agendaJournal of Family Business Strategy. March 6, 2018