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Aaron Barnes, PhD

Assistant Professor, Marketing
College of Business, Room 159
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Aaron Barnes is an Assistant Professor of Marketing in the University of Louisville College of Business. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City.

Aaron’s research broadly addresses cross-cultural consumer behavior, judgment and decision making, and consumer–brand relationships. He teaches Principles of Marketing and Marketing Research.

Awards & Honors

ACR/Sheth Foundation Dissertation Award (Cross-cultural track), 2019

State Farm Foundation Fellow, 2019

Best Doctoral Student Teacher, 2017

University of Illinois, Gies College of Business

Best Discussant, Albert Haring Symposium, 2017

Indiana University

Research & Publications

Curriculum Vita

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