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Aaron Barnes, PhD

LaDonna and Charlie Johnson Assistant Professor of Marketing, Marketing
College of Business, Room 159
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Aaron Barnes is the LaDonna and Charlie Johnson Assistant Professor of Marketing at the University of Louisville College of Business. He studies the cross-cultural factors affecting persuasion, branding, and consumer–brand relationships. His work has recently been published in premier outlets, including Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Personality and Social Psychology. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City. He teaches Principles of Marketing, Marketing Research, and Multiculturalism in the Marketplace.

Awards & Honors

Student Champion

University of Louisville

Faculty Favorite

University of Louisville

ACR/Sheth Foundation Dissertation Award (Cross-cultural track),

State Farm Foundation Fellow

Best Doctoral Student Teacher

University of Illinois, Gies College of Business

Best Discussant, Albert Haring Symposium

Indiana University

Recent Research & Publications

Curriculum Vita

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