
Aaron Barnes, PhD
LaDonna and Charlie Johnson Assistant Professor of Marketing, MarketingBio
Aaron Barnes is an Assistant Professor of Marketing in the University of Louisville College of Business. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City. He teaches Principles of Marketing, Marketing Research, and Multiculturalism in the Marketplace.
Awards & Honors
University of Louisville
University of Louisville
University of Illinois, Gies College of Business
Indiana University
Recent Research & Publications
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Top Rated or Best Seller?: Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues Journal of Consumer Research. November 9, 2023 -
In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts Journal of Personality and Social Psychology. November 1, 2023 -
Culture and the consumer journey Journal of Retailing. March 30, 2020 -
Cross‐cultural consumer psychology Consumer Psychology Review. December 7, 2018