Aaron Barnes, PhD, will be joining the Marketing Department in the fall. Aaron is completed his PhD at the University of Illinois at Urbana-Champaign. He earned his BS from Indiana University and his MA from NYU.
Aaron’s research expertise is in consumer behavior, judgment and decision making, and consumer-brand relationships. He will be teaching Marketing Research.
Research & Publications
Culture and the consumer journeyJournal of Retailing. March 30, 2020