Aaron Barnes is an Assistant Professor of Marketing in the University of Louisville College of Business. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City.
Aaron’s research broadly addresses cross-cultural consumer behavior, judgment and decision making, and consumer–brand relationships. He teaches Principles of Marketing and Marketing Research.
Awards & Honors
University of Illinois, Gies College of Business
Research & Publications
Culture and the consumer journeyJournal of Retailing. March 30, 2020
Cross‐cultural consumer psychologyConsumer Psychology Review. December 7, 2018