Journal of Consumer Research. November 9, 2023
Aaron Barnes, PhD
LaDonna and Charlie Johnson Assistant Professor of Marketing, Marketing
College of Business, Room 159
(502)852-4888
Bio
Aaron Barnes is an Assistant Professor of Marketing in the University of Louisville College of Business. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City. He teaches Principles of Marketing, Marketing Research, and Multiculturalism in the Marketplace.
Awards & Honors
Student Champion
University of Louisville
Faculty Favorite
University of Louisville
ACR/Sheth Foundation Dissertation Award (Cross-cultural track),
State Farm Foundation Fellow
Best Doctoral Student Teacher
University of Illinois, Gies College of Business
Best Discussant, Albert Haring Symposium
Indiana University
Recent Research & Publications
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Top Rated or Best Seller?: Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues -
In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts Journal of Personality and Social Psychology. November 1, 2023 -
Culture and the consumer journey Journal of Retailing. March 30, 2020 -
Cross‐cultural consumer psychology Consumer Psychology Review. December 7, 2018