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Aaron Barnes, PhD

LaDonna and Charlie Johnson Assistant Professor of Marketing, Marketing
College of Business, Room 159
(502)852-4888
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Bio

Aaron Barnes is the LaDonna and Charlie Johnson Assistant Professor of Marketing at the University of Louisville College of Business. He studies the cross-cultural factors affecting persuasion, branding, and consumer–brand relationships. His work has recently been published in premier outlets, including Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Personality and Social Psychology. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City. He teaches Principles of Marketing, Marketing Research, and Multiculturalism in the Marketplace.

Awards & Honors

Gerald & Jacqueline W. Nichols Faculty Research Excellence Award, 2023

University of Louisville

Student Champion, 2021

University of Louisville

Faculty Favorite, 2021

University of Louisville

ACR/Sheth Foundation Dissertation Award (Cross-cultural track), 2019

State Farm Foundation Fellow, 2019

Best Doctoral Student Teacher, 2017

University of Illinois, Gies College of Business

Recent Research & Publications

Curriculum Vita

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