FranchiseU! Episode 112: Exploring the Role and Impact of the International Franchise Association With Matt Haller and Jennifer Brandeen

In this episode of FranchiseU!, host Kathy Gosser sits down with Matt Haller, President and Chief Executive Officer, and Jennifer Brandeen, Chief Operating Officer of the International Franchise Association. They discuss the extensive efforts of the IFA in protecting, enhancing and promoting the franchise model. Both Haller and Brandeen share their personal journeys into franchising and highlight the IFA’s advocacy, education and support initiatives that benefit franchisors, franchisees and suppliers. Key topics include misconceptions about franchising, the economic impact of franchising and the IFA’s specific programs like the Franchise Ascension Initiative. They also delve into recent advocacy efforts that have significantly benefited the franchise community, such as the passage of vital tax provisions and legislative victories in California. The discussion underscores the importance of relationship-building and the power of storytelling in advocacy.

Since taking the helm as President and CEO in 2021, Haller has driven major organizational growth, secured a number of high-profile policy wins, modernized IFA’s structure and expanded IFA’s national visibility. A frequent media voice, he’s appeared across all major news outlets, including CNBC, Fox Business, Fox News, POLITICO and in The Wall Street Journal and New York Times, among others. Before joining IFA in 2010, Haller held leadership roles at the US Chamber of Commerce and UPS. He holds a degree from North Carolina State University and resides in Washington, DC.

In her role as COO, Brandeen leads business operations, member engagement and growth initiatives. Raised in a military family, she brings resilience, global perspective and over two decades of experience across industries including education, finance, consulting and franchising. She’s held leadership roles at Sylvan Learning, Deutsche Bank and Georgetown University. A passionate advocate for mentoring and entrepreneurship, she’s created programs to support women and startups. Jennifer lives in Annapolis with her three children and enjoys travel, fitness and piano. Brandeen is committed to making IFA essential to the franchise community.

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