FranchiseU! Episode 70: Bennett Maxwell (Dirty Dough Cookies)

In this episode of FranchiseU!, Kathy sits down with Bennett Maxwell from Dirty Dough Cookies. Maxwell’s story about the founding of Dirty Dough Cookies is full of examples of the opportunities that present themselves when you ‘Zig’ rather than ‘Zag.’ From when he chose to buy the business to when he chose to buy billboards, you can learn from him. With his many accomplishments, listen to the end to hear what makes him the most proud.

An experienced salesman, Bennett Maxwell has been making use of this skill since his days of selling candy bars in elementary school. Maxwell shares his sales and business expertise and is a Forbes Business Council and Apex Executives member. He’s also traded in his elementary school candy bar business for something slightly bigger — Maxwell is currently lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. You might even say that from a business perspective, he is one tough cookie.

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