Journal of the Association for Consumer Research. May 1, 2021
Mina Kwon, PhD
Assistant Professor, Marketing
College of Business, Room 163
(502) 852-4832
Education
- PhD (Marketing) University of Illinois Urbana-Champaign
- MA (Quantitative Methods in the Social Sciences) Columbia University
- BA (International Studies) Ewha Womans University, South Korea
Awards & Honors
Robert Mittelstaedt Doctoral Symposium Fellow, 2014
University of Nebraska-Lincoln
Block Grant, 2014
University of Illinois at Urbana-Champaign
Seymour Sudman Teaching Excellence Award, 2013
University of Illinois at Urbana- Champaign
Robert Mittelstaedt Doctoral Symposium Fellow (Discussant), 2012
University of Nebraska- Lincoln
Chatuverdi Memorial Student Ambassador Award, 2011
University of Illinois at Urbana-Champaign
Recent Research & Publications
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(Not) Near and Dear: COVID-19 concerns increase consumer preference for products that are not “near me” -
Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers Journal of Business Research. November 6, 2020 -
A world of mistrust: Fake news, mistrust mind-sets, and product evaluations Journal of the Association for Consumer Research. March 13, 2020 -
Going against the flow: The effects of dynamic sensorimotor experiences on consumer choice Journal of Consumer Research. January 1, 2018 -
Who said what? Effects of cultural mindsets on perceptions of endorser-message relatedness Journal of Consumer Psychology. July 4, 2015