Journal of the Association for Consumer Research. May 1, 2021
Michael J. Barone, PhD
Department Chair of Marketing and Brown-Forman Professor of Marketing, Marketing
College of Business, Room 139
(502) 852-3470
Education
- PhD (Marketing) University of South Carolina
- MBA George Washington University
- BA (Economics) University of Michigan
Awards & Honors
Top Productive Researchers in the Premier AMA Journals, 2009-14
AMA DocSIG
Recipient, Research Award, 2010, 2013, 2015-16
University of Louisville
Top 25 Productive Advertising Researchers, 1997-2006
Journal of Advertising
Top Productive Researchers in Marketing, 2000-07
AMA DocSIG
Recent Research & Publications
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(Not) Near and Dear: COVID-19 concerns increase consumer preference for products that are not “near me” -
Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers Journal of Business Research. November 6, 2020 -
The upside down: Presenting a price in a low location influences how consumers evaluate it Journal of Retailing. March 30, 2020 -
A world of mistrust: Fake news, mistrust mind-sets, and product evaluations Journal of the Association for Consumer Research. March 13, 2020 -
Social-spatial effects in pricing: When and how vertical orientations shape processing of price comparisons Customer Needs and Solutions. November 1, 2018