UofL College of Business Innovation MBA Program Director, Sergey, stands at the podium clapping next to Louie the Cardinal.

Brown-Forman Cardinal Challenge

The Brown-Forman Cardinal Challenge is the University of Louisville’s premier startup showcase, highlighting some of the most promising ventures from across the university.

The 2026 Cardinal Challenge

The Brown-Forman Cardinal Challenge is the University of Louisville’s premier startup showcase, highlighting some of the most promising ventures from across the university. Hosted by the Forcht Center for Entrepreneurship in the College of Business, the competition brings together students, faculty and researchers who are building innovative ideas with real potential.

Participants have the opportunity to pitch their ventures, showcase their work and compete for funding and in-kind support to help take the next step in launching or growing their companies. More than a competition, the Cardinal Challenge is a chance to connect with mentors, funders and the broader innovation community.

Submit Your Intent to Compete Form

The Brown-Forman Cardinal Challenge represents a prestigious, global academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence. The event will take place on Friday, July 31st with a welcome reception the evening prior on Thursday, July 30th. Please complete this "Intent to Compete" form by Friday, May 15th.

Intent to Compete Form

Who Can Participate?

The Cardinal Challenge is open to members of the University of Louisville community with ventures at different stages of development. This year’s event includes two tracks:

Exploratory Track

For newly formed ideas that are still in the early stages of development.

Developed Track

For more advanced ventures and existing companies with stronger traction or progress already underway.

Up to five teams may be selected for each track, though the final number will depend on the applicant pool. Approved ventures will be invited to pitch on stage, exhibit their work and apply for funding and support packages.

How to Apply

Anyone interested in competing must first submit an Intent to Compete Form by Friday, May 15, 2026.

The full Business Plan application is due by Monday, June 15, 2026, at midnight. Applications will be reviewed by the Forcht Center Leadership Team, and selected competitors will be notified no later than Tuesday, June 23, 2026.

Participants selected to compete must be available for both event dates: