Online Undergraduate Certificate in Franchise Management
The Undergraduate Certificate in Franchise Management offers the fundamentals of franchising through 400-level classes.
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Undergraduate Certificate in Franchise Management
The Undergraduate Certificate in Franchise Management gives students in any major the opportunity to stand out by mastering the business model behind many of the world’s most successful brands. Offered 100% online, the program explores how franchising operates across industries and prepares students to apply franchise principles in both entrepreneurial and corporate settings.
Through courses in franchise fundamentals, human resource management, growth strategies, and practical application, students gain a comprehensive understanding of how franchises are built, supported, and scaled. Whether you plan to manage a business, join a global brand, or pursue entrepreneurship, this certificate provides a competitive edge that sets you apart in the job market.
Offered by the College of Business at the University of Louisville and the Yum! Center for Global Franchise Excellence.
Franchise Management Certificate Highlights
- 100% online and asynchronous
- Open to all majors; may be added to any degree program
- 12 credit hours (four 3-credit courses)
- No textbook fees
- Scholarships available
Franchise Management Certificate Outcomes
Graduates of the Undergraduate Certificate in Franchise Management will:
- Understand the structure and strategy of franchise systems.
- Develop leadership and operational skills relevant to franchise and corporate environments.
- Gain insight into franchise growth, relationships, and performance management.
- Be prepared to pursue roles across franchised brands, supplier networks, or independent ventures.
Franchise Management Certificate Courses
Students complete four of the following five courses:
MGMT 410: Franchise Fundamentals & Legal – Explore franchising basics, including trademarks, contracts, and franchise law.
MGMT 409: Franchise HR & Leading Teams – Learn how to build and lead teams within a franchise system.
MGMT 413: Franchise Growth & Support – Examine the financial, strategic, and relational aspects of growing a franchise.
MGMT 414: Franchise Management Practicum – Apply your knowledge to real-world franchise challenges presented by industry partners.
MKT 390: Franchise Marketing – Discover how leading brands build awareness, attract customers, and maintain consistency through franchise marketing strategies.