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Brown-Forman Cardinal Challenge


THE 2024 CARDINAL CHALLENGE

Thursday, July 25 & Friday, July 26 | Louisville, Kentucky
University of Louisville Frazier Hall & the Speed Art Museum

REGISTER YOUR TEAM

The best come together in this year’s heavy-hitting business plan competition as teams of future entrepreneurs gather for their chance to win business start-up cash prizes. Only the very best teams are chosen to participate in the Cardinal Challenge playoffs each year.

The teams present their innovative business concepts in this annual 2-day competition hosted by the University of Louisville Forcht Center for Entrepreneurship.

The compact 2-day challenge brings exceptional collegiate graduate students and their coaches/mentors together for a Business Plan and Fast Pitch style competition. A distinguished panel of judges comprised of experienced entrepreneurs, venture capitalists, and investors are among those gathered to help determine the winners.

THIS YEAR’S Brown-Forman Cardinal Challenge will feature UofL teams from our Innovation MBA, Global MBA, and Professional MBA. Thanks to a new partnership this year with the Health Equity Innovation Hub, the competition will also feature undergraduate teams who wish to compete under the Social Impact business umbrella. The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business Forcht Center for Entrepreneurship. Teams interested in competing must apply via the registration link for consideration.

Deadline to apply is May 1, 2024.
For more info, contact the Forcht Center director, Sergey Anokhin.



2024 COMPETITION CATEGORIES

  • Traditional Cardinal Challenge
  • Social Impact Innovation HUB
  • Corporate INTRA-prenuer
    (MBA 680) with Dr. Anne Zwerg
Competition Format

2024 COMPETITION SCHEDULE

Thursday 7/25

  • Team Check in and Tech Checks
  • Welcome Reception for all competitors, judges, and community members

Friday 7/26

  • Breakfast
  • Track Category Competition (Round One)
  • Keynote Speaker Luncheon
  • Feedback and Judges Reviews
  • Fast Pitch Competition
  • Category Finalists Competition (Round Two)
  • Awards Dinner and Celebration

Visitor and attendee registration will open in May.



2023 EVENT PHOTO GALLERY

2023 University of Louisville College of Business Cardinal Challenge