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Brown-Forman Cardinal Challenge


THE 2024 CARDINAL CHALLENGE

Thursday, July 25 & Friday, July 26 | Louisville, Kentucky
University of Louisville Frazier Hall & the Speed Art Museum

2024 CARDINAL CHALLENGE SCHEDULE

THURSDAY, JULY 253:30-5:15 p.m.Competition Team Check-In, Outside Horn Auditorium (RM 106)
5:30-7:30 p.m.Welcome Reception, Speed Art Museum
7:40-9:00 p.m.Tech Checks (All Teams), Track Rooms, Frazier Hall, RMS 101, 118, 123
FRIDAY, JULY 268:30 a.m.Check In/ Help Desk Opens, Outside Horn Auditorium (RM 106)
8:30-10:00 a.m.Grab ‘n’ Go Breakfast, Outside Horn Auditorium (RM 106)
9:00-11:00 a.m. First Round- Track Competition, Frazier Hall, RMS 101, 118, 123
11:30 a.m.-1:00 p.m.Cardinal Challenge Lunch Program, Speed Art Museum
Scott Koloms, Keynote Speaker
1:15-2:15 p.m.Judges’ Feedback Session, Frazier Hall, RMS 101, 118, 123
2:30-3:30 p.m.Fast Pitch Competition, Horn Auditorium (RM 106)
3:45-4:45 p.m.Second Round–Finals Competition, Horn Auditorium (RM 106)
5:15-8:00 p.m.Awards Dinner & Celebration, Speed Art Museum

Practice Classrooms available all day on Friday. RMS  131, 174, 336, 351
Judges Lounge open all day on Friday. Rm 344, the Drummond Lounge


The best come together in this year’s heavy-hitting business plan competition as teams of future entrepreneurs gather for their chance to win business start-up cash prizes. Only the very best teams are chosen to participate in the Cardinal Challenge playoffs each year.

The teams present their innovative business concepts in this annual 2-day competition hosted by the University of Louisville Forcht Center for Entrepreneurship.

The compact 2-day challenge brings exceptional collegiate graduate students and their coaches/mentors together for a Business Plan and Fast Pitch style competition. A distinguished panel of judges comprised of experienced entrepreneurs, venture capitalists, and investors are among those gathered to help determine the winners.

THIS YEAR’S Brown-Forman Cardinal Challenge will feature UofL teams from our Innovation MBA, Global MBA, and Professional MBA. Thanks to a new partnership this year with the Health Equity Innovation Hub, the competition will also feature undergraduate teams who wish to compete under the Social Impact business umbrella. The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business Forcht Center for Entrepreneurship. Teams interested in competing must apply via the registration link for consideration.

Deadline to apply is May 1, 2024.
For more info, contact the Forcht Center director, Sergey Anokhin.



PRESENTING SPONSORS



INNOVATION PARTNERS

UofL OFFICE OF RESEARCH & INNOVATION



CARDINAL SUPPORTERS

Dale & Chenault Boden

Kent Oyler


2024 COMPETITION CATEGORIES

  • Traditional Cardinal Challenge
  • Social Impact Innovation HUB
  • Corporate INTRA-prenuer
    (MBA 680) with Dr. Anne Zwerg
Competition Format


2023 EVENT PHOTO GALLERY

2023 University of Louisville College of Business Cardinal Challenge