Brown-Forman Cardinal Challenge

THE 2024 CARDINAL CHALLENGE

Thursday, July 25 & Friday, July 26 | Louisville, Kentucky
University of Louisville Frazier Hall & the Speed Art Museum

EVENT ATTENDEE REGISTRATION

2024 CARDINAL CHALLENGE SCHEDULE

THURSDAY, JULY 25	3:30-5:15 p.m.	Competition Team Check-In, Outside Horn Auditorium (RM 106)
	5:30-7:30 p.m.	Welcome Reception, Speed Art Museum
	7:40-9:00 p.m.	Tech Checks (All Teams), Track Rooms, Frazier Hall, RMS 101, 118, 123

FRIDAY, JULY 26	8:30 a.m.	Check In/ Help Desk Opens, Outside Horn Auditorium (RM 106)
	8:30-10:00 a.m.	Grab ‘n’ Go Breakfast, Outside Horn Auditorium (RM 106)
	9:00-11:00 a.m.	First Round- Track Competition, Frazier Hall, RMS 101, 118, 123
	11:30 a.m.-1:00 p.m.	Cardinal Challenge Lunch Program, Speed Art Museum
		Scott Koloms, Keynote Speaker
	1:15-2:15 p.m.	Judges’ Feedback Session, Frazier Hall, RMS 101, 118, 123
	2:30-3:30 p.m.	Fast Pitch Competition, Horn Auditorium (RM 106)
	3:45-4:45 p.m.	Second Round–Finals Competition, Horn Auditorium (RM 106)
	5:15-8:00 p.m.	Awards Dinner & Celebration, Speed Art Museum

Practice Classrooms available all day on Friday. RMS 131, 174, 336, 351
Judges Lounge open all day on Friday. Rm 344, the Drummond Lounge

The best come together in this year’s heavy-hitting business plan competition as teams of future entrepreneurs gather for their chance to win business start-up cash prizes. Only the very best teams are chosen to participate in the Cardinal Challenge playoffs each year.

The teams present their innovative business concepts in this annual 2-day competition hosted by the University of Louisville Forcht Center for Entrepreneurship.

The compact 2-day challenge brings exceptional collegiate graduate students and their coaches/mentors together for a Business Plan and Fast Pitch style competition. A distinguished panel of judges comprised of experienced entrepreneurs, venture capitalists, and investors are among those gathered to help determine the winners.

THIS YEAR’S Brown-Forman Cardinal Challenge will feature UofL teams from our Innovation MBA, Global MBA, and Professional MBA. Thanks to a new partnership this year with the Health Equity Innovation Hub, the competition will also feature undergraduate teams who wish to compete under the Social Impact business umbrella. The Brown-Forman Cardinal Challenge is a part of the University of Louisville College of Business Forcht Center for Entrepreneurship. Teams interested in competing must apply via the registration link for consideration.

Deadline to apply is May 1, 2024.
For more info, contact the Forcht Center director, Sergey Anokhin.