Finishing First

Fall 2024 Outstanding Graduate and Banner Bearer Justyne Aranda Overcomes Cultural Challenges, Achieves Academic Excellence

From a childhood spent napping on the couch in her parents’ business to balancing three jobs while double majoring in management and marketing at the University of Louisville, first-generation student Justyne Aranda has faced each obstacle throughout her life with grit and grace. Standing at the forefront of UofL’s newest graduating class as the Fall 2024 Outstanding Graduate and Banner Bearer for the College of Business (CoB), the native Panamanian represents not just academic excellence but the dreams of her family, whose sacrifices paved the way for her success. As she prepares for UofL’s upcoming commencement ceremonies, we had an opportunity to learn more about Justyne’s experiences as a student and her advice for students considering earning a degree at UofL.

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College of Business: Could you describe your background and what life was like growing up for you?

Justyne Aranda: I am a first-generation college student and an international student from Panama. My upbringing was deeply rooted in the values instilled by my parents, who grew up with very little. Despite their circumstances, they worked tirelessly to provide opportunities I could only dream of. I remember sleeping on the couch in my parents’ business as a little girl while they worked late into the night, striving to make their business successful so I could get the best education possible. Their sacrifices paid off, and today, I am in another country pursuing my goals.

Coming from humble beginnings, I’ve learned that nothing worth having comes easy. My parents taught me the value of hard work and resilience. Whenever I had the chance, I worked alongside them in their business, learning the importance of dedication and persistence. These lessons have shaped who I am today.

College of Business: Why did you decide to earn your bachelor’s degree at UofL?

Justyne Aranda: Watching my family’s daily efforts to succeed in their businesses inspired me to learn how to manage a business effectively. My goal has always been to use the knowledge I gain to help them, as they never had the same opportunities I have. When I saw that UofL offered a robust program that aligned with my aspirations, I knew it was the right choice.

College of Business: How did you first develop an interest in marketing?

Justyne Aranda: As a junior, I decided to double major in Management and Marketing because of my work experiences, which had sparked an interest in marketing. The field’s dynamic nature, requiring constant learning and creativity, resonated with me. Today, I work in marketing and can confidently say it was the best decision I’ve ever made.

College of Business: What caused you to decide to earn your bachelor’s degree in marketing?

Justyne Aranda: I originally planned to major only in Management, but Marketing captured my interest as a field that perfectly complemented my goals. A friend who had recently graduated from UofL shared how the College of Business structured the program to make double-majoring possible within one extra semester. It was an opportunity I couldn’t pass up, and I’m proud of my decision to graduate with a double major.

College of Business: What challenges have you experienced as a student here at UofL, and how did you overcome those obstacles?

Justyne Aranda: As a first-generation international student, I faced cultural and academic adjustments, financial pressures, and the challenge of balancing multiple part-time jobs with my studies. I overcame these obstacles by staying focused on my goals, seeking support from UofL’s resources, and remaining disciplined in managing my time. Scholarships also played a vital role in easing financial stress, allowing me to focus on excelling academically.

College of Business: What are some of the most impactful and positive experiences you have had at UofL, and why were those so significant for you?

Justyne Aranda: One of the most impactful experiences was receiving scholarships. At times, the uncertainty of how my family would afford tuition was overwhelming, but earning these scholarships alleviated that stress. Meeting my donors at a UofL event and personally thanking them for their generosity was a moment of immense gratitude. Their support was life-changing, not just for me but for my family as well.

College of Business: What faculty and/or staff have most left an impact on you during your time in your undergraduate program, and why?

Justyne Aranda: Many professors and staff members at UofL have positively impacted my life. Working at the Dean’s Suite as a student assistant made me feel part of a family, even while being 3,879 miles away from my own. I am deeply thankful to all my professors and the people in the Dean’s Suite team for their guidance and encouragement throughout my journey.

College of Business: Could you share the names of the scholarships you earned this year and their significance?

Justyne Aranda: These scholarships lifted a heavy burden. As a full-time student balancing five classes and three part-time jobs, they allowed me to focus on my academics without the constant worry of financial strain. My family and I are immensely grateful for this support. Those scholarships were:

• Henry Heuser Scholarship
• Irma Klein-Shampain Scholarship
• Management Community Scholarship
• National Association of Credit Management Scholarship
• Pfeiffer-Filiatreau Book Fund
• Rose Mary Rommel Toebbe Scholarship
• William M. Strickler Scholarship

College of Business: How did you feel when you learned you were selected as the Fall 2024 Outstanding Graduate of the College of Business/Banner Bearer and the Outstanding Graduate for Marketing?

Justyne Aranda: When I received the nomination email, I was honored, but I didn’t expect to win. When the follow-up email confirmed I had been selected, I was in disbelief. Once it sank in, I felt an overwhelming sense of pride. Calling my family to share the news was one of the happiest moments I can think of. Representing the College of Business as a banner bearer is an incredible honor, and I’m proud to carry it.

College of Business: What does receiving these recognitions by the COB mean to you?

Justyne Aranda: These recognitions affirm that all the hard work, late nights, and sacrifices were worth it. They symbolize not just the end of my undergraduate journey but the beginning of the path ahead.

College of Business: Why would you encourage prospective students to choose UofL for their business degree?

Justyne Aranda: UofL provides an excellent education with countless opportunities to grow both professionally and personally. The faculty and staff genuinely care about their students’ success, and the connections you make here will last a lifetime.

College of Business: What advice would you offer students considering pursuing a degree in marketing?

Justyne Aranda: Marketing offers endless possibilities. Embrace the journey, even on tough days when assignments pile up, and remember that each challenge helps you grow. Marketing is a dynamic, rewarding field that will keep you learning and evolving.

College of Business: What are some goals you would like to achieve once you graduate?

Justyne Aranda: As a proud Panamanian, I aim to take my culture and roots with me everywhere I go. My goal is to excel in my career, expand my skills, and continuously seek opportunities for growth.

College of Business: Is there anything else you would like to share with our readers?

Justyne Aranda: My journey is a testament to the power of perseverance, gratitude, and hard work. To anyone reading this, I hope my story inspires you to dream big and keep going, no matter how far the destination may seem. Success comes to those who are willing to chase it.

Are you considering a degree in management or marketing? Learn more about our undergraduate programs at https://business.louisville.edu/academics-programs/undergraduate-programs/

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About the UofL College of Business:

 

Founded in 1953, the UofL College of Business fosters intellectual and economic vitality in our city, region, and the global business landscape. Our academic programs, research, community outreach initiatives, and commitment to student success inspire lives and businesses to flourish through entrepreneurship, innovation, critical thinking, diversity, and the power of people.

 

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