The new information environment: An interview with Emanuel Rosen

Abstract

Emanuel Rosen is the author of national bestsellers The Anatomy of Buzz: How to Create Word-of-Mouth Marketing (2000) and The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing (2015). His latest book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information—coauthored with Stanford professor Itamar Simonson—won the 2016 American Marketing Association Best Book Award. Emanuel previously served as vice president, marketing, at Niles Software, where he launched Endnote, the company’s flagship product. Rosen is a dynamic speaker who has engaged audiences in numerous forums around the world, including at companies such as Google, Intel, and Nike. He started his career in marketing as an award-winning copywriter and his books are available in 13 languages. Emanuel’s work has been featured in Harvard Business Review, Time, and Advertising Age. In 2016, he was inducted into the Word-of-Mouth Marketing Association Hall of Fame.