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Research Highlights: Mike Barone, Dereck Barr-Pulliam, & Elizabeth Munnich
February 21, 2024
In the ever-evolving landscape of business and consumer behavior, three distinguished UofL College of Business faculty members, Mike Barone, Dereck Barr-Pulliam, and Elizabeth Munnich, stand at the forefront of innovative research that bridges aca
CLIK Conference and Marketing Departments Pioneering Consumer Research
November 20, 2023
Understanding consumers is central to the practice of marketing. Consistent with this marketplace focus, over the last several decades consumer research has emerged as one of the most important areas of academic research in marketing.
Research Highlight: The Effect of Crisis Triggered Succession in Family Firms
November 9, 2023
Peng Ren, Isabel C. Botero, and James Fiet