News: Marketing
All News Stories
Selling Success
May 8, 2024
Spring 2024 Outstanding Graduate for the College of Business and Outstanding Graduate for Marketing, Caroline Thomas, will represent the College as banner bearer at the upcoming University of Louisville commencement ceremonies.
Marching to the Beat of Business
November 22, 2023
College of Business and Cardinal Marching Band students pose for a group photo during the 2023 Homecoming game.
CLIK Conference and Marketing Departments Pioneering Consumer Research
November 20, 2023
Understanding consumers is central to the practice of marketing. Consistent with this marketplace focus, over the last several decades consumer research has emerged as one of the most important areas of academic research in marketing.