The UofL College of Business enhances the intellectual and economic vitality of our city, the region, and the broader business world through our academic programs, research, and community outreach activities. We strongly believe that lives improve through entrepreneurship, innovation, critical and rigorous thinking, diverse ideas, and people.
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Abstract
This teaching activity introduces Monroe’s Motivated Sequence as a way to organize persuasive arguments; improve students’ ability to deliver presentations with consistent content, voice, and style; and improve team-based delivery skills.