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Where Insights meet Franchise Innovation

At the Yum! Center for Global Franchise Excellence, faculty research fuels innovation and informs the education we provide. Their scholarship deepens understanding of the global franchise economy and supports our commitment to unlocking entrepreneurial pathways for students and communities.

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Franchise Practitioner Articles

The International Franchising Convention

The International Franchising Convention

Cumberland, D. M. (2024). The International Franchising Convention: A gateway for future franchise leaders. Franchising World 56(3), 58-59.
Connecting college students to franchising

Connecting college students to franchising

Cumberland, D. M. (2023). Connecting college students to franchising. Franchising World 55(2), 32-33.
How learning collaborations can transform the faces in franchising

How learning collaborations can transform the faces in franchising

Cumberland, D. M. (2022). How learning collaborations can transform the faces in franchising. Franchising World 54(2), 74-76.
Focus on franchising

Focus on franchising

Cumberland, D. M. (2022). Focus on franchising. AACSB Insights Online.

Academic Articles

Empowering future entrepreneurs

Empowering future entrepreneurs

Cumberland, D. M., *Holahan, B., & Jones, G. (2025). Empowering future entrepreneurs: The impact of franchise courses on undergraduate and MBA students. International Journal of Management Education, 23(2).
Exploring inter-institutional Collaboration

Exploring inter-institutional Collaboration

Cumberland, D.M., & Ellinger, A. E. (2023). Exploring inter-institutional Collaboration: The case of a franchise accelerator program. Small Business Institute Journal, 19(1), 1-13.
For the Birds: When a new owner flies in – how can franchisees stay aloft?

For the Birds: When a new owner flies in – how can franchisees stay aloft?

Kerrick, S.A., & Cumberland, D.M. (2023). For the Birds: When a new owner flies in – how can franchisees stay aloft? Small Business Institute Journal, 19(1), 30-33.