FranchiseU! Episode 106: Ernesto Cullari, Barbara Wardell (Cullari and Wardell Ad Agency)

In this episode of FranchiseU!, Kathy Gosser interviews Ernesto Cullari and Barbara Wardell, co-founders of Cullari and Wardell Ad Agency, about their innovative use of geofencing technology to drive foot traffic for small businesses. Initially unfamiliar with the term ‘geofencing,’ Dr. Gosser is fascinated by its potential. Cullari and Wardell share their backgrounds in medical sales and discuss their transition into entrepreneurship during the COVID-19 pandemic, Cullari and Wardell also speak about their passion for supporting small businesses and the development of their proprietary technology platform. The episode concludes with reflections on their proudest accomplishments and advice for aspiring entrepreneurs.

Ernesto Cullariis a multifaceted creative professional writer, commercial photographer, director and Co-founder and CMO; renowned for pioneering GPS-based, location-based advertising. With expertise in content creation, digital advertising and marketing strategy, he has worked with a wide range of high-profile brands and personalities. He was a regular on-air contributor and producer for The Financial Quarterback™ and has an extensive background in the music industry, having led artist development for Grammy-winning KNS Productions. A published songwriter and columnist, Cullari’s writing has appeared on Fox News and in triCityNews. In 2012, he ran for U.S. Congress as a GOP candidate in Monmouth County.

Barbara Wardell is a seasoned marketing and ad professional who left behind a very successful career in the specialty medicine world to become a disruptor on behalf of small businesses. She has a focused and competitive mindset she uses to guide Cullari & Wardell, a geofencing ad agency. Wardell focuses on what makes her clients strong and their competition weak. She then uses GPS location data to match would-be customers to her client’s strengths, thereby best positioning her clients for success. The measurable results in terms of increased foot traffic and online conversations are game-changing. Beyond her professional pursuits, Wardell is a proud mother of two outstanding young men, balancing her role as a dedicated businesswoman with a passion for enjoying life to the fullest and spending quality time with family and friends.

Click below to listen to the episode and subscribe to the podcast on Spotify, iTunes, or wherever you enjoy your favorite podcasts.