FranchiseU! Episode 104: Jamie Krasnov (Apex Leadership Company)

In this episode of FranchiseU!, Kathy Gosser speaks with Jamie Krasnov, CEO of Apex Leadership Company, about his journey from finance to philanthropy-driven entrepreneurship. Krasnov discusses his background in private equity, his passion for franchising, and the innovative fundraising solutions provided by Apex Leadership. Apex conducts fun runs and other events at schools to raise funds significantly while teaching leadership, fitness and wellness. Krasnov explains the franchise model, emphasizing its low entry cost and the support provided to franchisees. Apex aims to serve thousands of schools, driven by a mission to build future leaders and support underprivileged communities.  

Jamie Krasnov is a dedicated business leader who currently holds the position of CEO at Apex Leadership Company. In this role, Krasnov has been instrumental in steering the company’s strategy and execution to increase value to the Apex franchisees and Apex schools across the nation. His determination to elevate the company led to the brand seeing an outstanding 200% revenue increase since he stepped into the role as CEO in 2021. Before his tenure at Apex, Krasnov founded Heritage Operating Partners, a private equity firm supported by other operators concentrated on fast-growing franchisors. Prior to Heritage, Krasnov served in various investing roles across private equity, public equity and investment banking for a decade. He graduated with honors from the University of Texas. Krasnov resides in Houston, Texas, where he enjoys spending time with family and his two dogs. 

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