FranchiseU! Episode 80: Pete First (BrightStar Care)

In this episode of FranchiseU!, Kathy sits down with Pete First, Chief Development Officer with BrightStar Care. First discusses the business of in-home and facility personal care. Then, First, it shares how well franchising serves this industry and how offering complimentary brands provides amazing opportunities to franchisees.

First joined BrightStar Care in 2018 as Vice President of Franchise Development and has served as Chief Development Officer since 2022. In his current role, he recruits new franchise owners for all three brands under the BrightStar Group Holdings umbrella: BrightStar Care, BrightStar Senior Living®, and BrightStar® Care Homes™. Frist also leads operations for start-up brands BrightStar Senior Living and BrightStar Care Homes.

Before his time at BrightStar Care, he spent 14 years at Winmark Corporation, the franchisor for brands such as Play It Again Sports, Once Upon A Child, Plato’s Closet, Style Encore, and Music Go Round. At Winmark, he secured dozens of new franchise agreements annually and helped build the system to over 1,200 locations across North America.

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