The Brown Forman

Cardinal Challenge

Real-world business plan competition for real
cash and prizes.

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The 2024 Cardinal Challenge

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the 2024 cardinal challenge

The best come together in this year’s heavy-hitting business plan competition as teams of entrepreneurial graduate students gather for their chance to win business start-up cash and prizes. Only the very best teams are chosen to participate in the Cardinal Challenge playoffs each year.

The teams present their innovative business concepts to a distinguished panel of judges comprised of experienced entrepreneurs and investors who provide start-up companies with the valuable feedback needed to make their companies successful.

Register your team for the 2024 Cardinal Challenge now.

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Brown-Forman Cardinal Challenge

The Brown-Forman Cardinal Challenge is a UofL academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

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Cardinal Challenge Competition Format

The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

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12 teams of entrepreneurial graduate students gather in an online competition for their chance to win more than $40,000 in business start-up cash and prizes. Only the very best teams are chosen to participate in the Cardinal Challenge 2021 playoffs.

Learn More