The Brown Forman

Cardinal Challenge

Real-world business plan competition for real cash and prizes.


The 2023 Cardinal Challenge

July 27 & 28
UofL Shelbyhurst Campus
Founders Building

The best come together in this year’s heavy-hitting business plan competition as teams of entrepreneurial graduate students gather for their chance to win business start-up cash and prizes. Only the very best teams are chosen to participate in the Cardinal Challenge playoffs each year.

The teams present their innovative business concepts to a distinguished panel of judges comprised of experienced entrepreneurs and investors who provide start-up companies with the valuable feedback needed to make their companies successful.

Registration for the 2023 Cardianl Challenge has been closed.

Thursday & Friday


3:00 p.m. Team Check in opens/ packet pick up
5:30 p.m.-7:30 p.m. Expo and Welcome Reception
7:30 p.m. Tech Checks in Track rooms
7:00 a.m. Check in/Help desk reopens
7:00 a.m.-8:30 a.m. Breakfast Buffet
7:45 a.m.-10:45 a.m. Business Plan Presentations – First Round
11:00 a.m.-12:00 p.m. Lunch with keynote speaker, Chris Ratterman, CEO of Shady Rays
Announce finalists
12:00 p.m.-1:00 p.m. Team Feedback Sessions with Judges
1:30 p.m.-2:15 p.m. Fast Pitch Competition (sponsored by The Center for Free Enterprise)
2:30 p.m.-4:30 p.m. Business Plan Presentations – Final Round
5:00 p.m.-9:00 p.m. Awards Dinner and Celebration
Program Begins
Awards announced

Thank you


Brown-Forman Logo


logo for Forcht Center for Entrepreneurship

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Brown-Forman Cardinal Challenge

The Brown-Forman Cardinal Challenge is a UofL academic competition with real-world opportunities and experiences designed to stimulate and reward innovative thinking and entrepreneurial persistence.

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Cardinal Challenge Competition Format

The Cardinal Challenge will showcase teams’ presentation savvy in two formats: Business Plan Presentation and Fast Pitch.

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Cardinal Challenge Competition Rules

Learn about competition guidelines, expectations, and eligibility.

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