Marketing Audit
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A marketing audit is a report on the marketing strategy and on the execution of the strategy for a specific brand or product-service. The specifics of an audit are dependent the product-service being analyzed. An audit of an undifferentiated commodity product will look very different from an audit of a branded luxury good. Much of this page is a summary of various web pages including [1],
The major steps and elements of an audit involve:
- Define the scope in terms of the product-service or brand being analyzed
- Be sure to focus on value-added