Main Page

Welcome to the University of Louisville, College of Business Mediawiki site for graduate Marketing Management instruction. This site is intended to supplement other sources is areas in specific subject domains.

Currently, the major entries available are:

• Brand Value
• Marketing Audit
• Marketing Glossary
• Product Life Cycle Theory
• Product Life Cycle Examples
  • Coal data
  • Air transport data
  • Car data
  • Cottage cheese data
  • Cell phone data
• Product Positioning
• Push versus Pull Marketing
• Push versus Pull Supply Chain Management
• Marc Sandbox

Senior Editor: Richard Germain, Ph.D., College of Business, University of Louisville

Technical Manager: Marc Broering, MS, College of Business, University of Louisville