Marketing Glossary

From Marketing
Revision as of 19:08, 25 April 2020 by Rngerm01 (talk | contribs)
Jump to navigation Jump to search

Positioning Statement

A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.[1]

A source of good material on positioning statements and taglines is provided by MerlinOne, a brand consulting company.[2]

  1. ↑ https:https://blog.hubspot.com/sales/positioning-statement
  2. ↑ https://merlinone.com/brand-positioning-statements-with-6-examples/

Tagline

A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]." [1]

  1. ↑ https://blog.hubspot.com/marketing/brand-slogans-and-taglines
Retrieved from "http://business.louisville.edu/cob_mediawiki/index.php?title=Marketing_Glossary&oldid=350"