Product Positioning
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| Model | Manufacturer Suggested Retail Price | Horse Power | Size | Expected MRSP Based on Horse Power | |
|---|---|---|---|---|---|
| Toyota Yaris | 17705 | 106 | 1 | $14,877 | |
| Hyundai Accent | 17350 | 120 | 1 | $16,884 | |
| Honda Civic | 21605 | 159 | 2 | $22,477 | |
| Toyota Corolla | 20555 | 169 | 2 | $23,911 | |
| Honda Accord | 24875 | 192 | 2 | $27,210 | |
| Chevrolet Impala | 28895 | 197 | 3 | $27,927 | |
| Mercedes-Benz E-class | 55045 | 255 | 3 | $36,245 | |
| Nissan Maxima | 35175 | 300 | 3 | $42,698 | |
| Dodge Charger | 31390 | 300 | 3 | $43,771 | ($11,737) |
| Infinti Q50 | 37425 | 300 | 3 | $42,698 | |
| Lexus ES | 40925 | 302 | 3 | $42,985 | |
| Acura RLX | 55895 | 310 | 4 | $44,132 | |
| Gensis G80 | 43045 | 311 | 4 | $44,275 | |
| BMW series 3 | 41745 | 382 | 2 | $54,458 | |
| Audi RS 5 | 75195 | 444 | 4 | $63,349 |