Marketing Glossary

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Brand Value

Brand value...is the financial worth of the brand. To determine brand value, businesses need to estimate how much the brand is worth in the market – in other words, how much would someone purchasing the brand pay?[1]

  1. ↑ https://www.prophet.com/2016/09/brand-equity-vs-brand-value/

Positioning Statement

A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.[1]

A additional source of good material on positioning statements and taglines is provided by MerlinOne, self described as an "AI-Centric Digital Asset Management Software" company.[2]

  1. ↑ https:https://blog.hubspot.com/sales/positioning-statement
  2. ↑ https://merlinone.com/brand-positioning-statements-with-6-examples/

Tagline

A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]." [1]

  1. ↑ https://blog.hubspot.com/marketing/brand-slogans-and-taglines
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