Difference between revisions of "Marketing Audit"
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(Created page with "A marketing audit is a report on the marketing strategy and on the execution of the strategy for a specific brand or product-service. The specifics of an audit are dependent t...") |
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| − | A marketing audit is a report on the marketing strategy and on the execution of the strategy for a specific brand or product-service. The specifics of an audit are dependent the product-service being analyzed. An audit of an undifferentiated commodity product will look very different from an audit of a branded luxury good. Much of this page is a summary of various web pages including <ref/ | + | A marketing audit is a report on the marketing strategy and on the execution of the strategy for a specific brand or product-service. The specifics of an audit are dependent the product-service being analyzed. An audit of an undifferentiated commodity product will look very different from an audit of a branded luxury good. Much of this page is a summary of various web pages including <ref>https://www.brafton.com/blog/strategy/how-to-conduct-a-comprehensive-marketing-audit//</ref>, |
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The major steps and elements of an audit involve: | The major steps and elements of an audit involve: | ||
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# Define the scope in terms of the product-service or brand being analyzed | # Define the scope in terms of the product-service or brand being analyzed | ||
# Be sure to focus on value-added | # Be sure to focus on value-added | ||
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Revision as of 14:35, 8 June 2020
A marketing audit is a report on the marketing strategy and on the execution of the strategy for a specific brand or product-service. The specifics of an audit are dependent the product-service being analyzed. An audit of an undifferentiated commodity product will look very different from an audit of a branded luxury good. Much of this page is a summary of various web pages including [1],
The major steps and elements of an audit involve:
- Define the scope in terms of the product-service or brand being analyzed
- Be sure to focus on value-added