Difference between revisions of "Marketing Glossary"
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(Created page with "== Positioning Statement == A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need o...") |
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| − | A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition. | + | A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.<ref>https:https://blog.hubspot.com/sales/positioning-statement</ref> |
Revision as of 13:42, 21 April 2020
Positioning Statement
A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.[1]