Difference between revisions of "Product Positioning"

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==Positioning==
  
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{{Graph:Chart
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==Sedan Example==
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|width=500
 
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|height=200
 
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|type=line
 
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|x=15.7,10.8,68.5,33.4,23.8,42.2,27.1,38.2,13.5,74.3
 
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|y1=1517,970,4075,3819,2106,2919,2428,2164,1393,7603
 
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|showSymbols=1
 
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|linewidth=0
 
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|yGrid= |xGrid=
 
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}}
 
  
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==Chart of MSRP and Expected MSRP for various Sedans==
 
{{Graph:Chart
 
{{Graph:Chart
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  | width=1500
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  | width=1000
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  | height=400
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  | height=300
 
  | legend=Legend
 
  | legend=Legend
 
  | type=rect
 
  | type=rect
 
  | xAxisAngle=45
 
  | xAxisAngle=45
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  | xAxisTitle=The X axis
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  | xAxisTitle=Sedan
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  | x=Toyota Yaris,Hyundai Accent,Honda Civic,Toyota Corolla,Honda Accord,Chevrolet Impala,Mercedes-Benz E-class,Nissan Maxima,Dodge Charger,Infinti Q50,Lexus ES,Acura RLX,Gensis G80,BMW series 3,Audi RS 5,BMW Series 5,
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  | x=DC,G80,NM,CI,Q50,TC,HC,LX,HA,BMW3,AC,HyA,TY,BMW5,AU,MBE,
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  | y1=17705,17350,21605,20555,24875,28895,55045,35175,31390,37425,40925,55895,43045,41745,75195,54395
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  | y1=31390,43045,35175,28895,37425,20555,21605,40925,24875,41745,55895,17350,17705,54395,75195,55045
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  | y2=11524.52,12455.94,24398.29,25063.59,26593.78,36274.11,40132.85,43126.7,43126.7,43126.7,43259.76,53139.68,53206.21,39234.48,62054.7,44490.78
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  | y2=43127,53206,43127,36274,43127,25064,24398,43260,26594,39234,53140,12456,11525,44491,62055,40133
 
  | colors=#800000aa,#80ff8000
 
  | colors=#800000aa,#80ff8000
 
  | y1Title=MSRP
 
  | y1Title=MSRP
 
  | y2Title=Expected MSRP
 
  | y2Title=Expected MSRP
 
}}
 
}}
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Legend: DC=Dodge Charger; G80= Genesis G80; NM=Nissan Maxima; Q50=Infiniti Q50; TC=Toyta Corollo; HC=Honda Civic; LX=Lexus ES; HA=Honda Accord; BMW3=BMW Series 3; AC=Acura RLX; HyA=Hyundai Accent; TY=Toyota Yaris; BMW 5=BMW Series 5; AU=Audi RS 5; Mercendes Benz E Class
  
  
  
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{| border="1" class="sortable"
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==Table of Data used in Sedan Positioning Analysis==
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!Model!!Manufacturer Suggested Retail Price!!Horse Power!!Size!!Expected MRSP Based on Horse Power
 
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|-
 
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|Toyota Yaris||17705||106||1|| $14,877
 
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|-
 
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|Hyundai Accent||17350||120||1|| $16,884
 
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|-
 
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|Honda Civic||21605||159||2|| $22,477
 
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|-
 
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|Toyota Corolla||20555||169||2|| $23,911
 
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|-
 
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|Honda Accord||24875||192||2|| $27,210
 
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|-
 
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|Chevrolet Impala||28895||197||3|| $27,927
 
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|-
 
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|Mercedes-Benz E-class||55045||255||3|| $36,245
 
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|-
 
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|Nissan Maxima||35175||300||3|| $42,698
 
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|-
 
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|Dodge Charger||31390||300||3|| $43,771||($11,737)
 
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|-
 
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|Infinti Q50||37425||300||3|| $42,698
 
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|-
 
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|Lexus ES||40925||302||3|| $42,985
 
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|-
 
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|Acura RLX||55895||310||4|| $44,132
 
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|-
 
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|Gensis G80||43045||311||4|| $44,275
 
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|-
 
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|BMW series 3||41745||382||2|| $54,458
 
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|-
 
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|Audi RS 5||75195||444||4|| $63,349
 
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|-
 
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BMW Series 5||$54,395||180|4|$44,491
 
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|}
 
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{| class="wikitable"
 
{| class="wikitable"
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! Model !! Manufacturer Suggested Retail Price !! Horse Power !! Size !! Expected MSRP (using regression model) !! Price Premium (Expected MSRP - MSRP)
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! Model !! Manufacturer Suggested Retail Price !! Horse Power !! Size !! Expected MSRP (using regression model) !! Price Premium (MSRP - Expected MSRP)
 
|-
 
|-
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| Dodge Charger ||  $31,390  || 300 || 3 ||  $43,127  ||  $(11,737)
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| Dodge Charger ||  $31,390  || 300 || 3 ||  $43,127  ||  ($11,737)
 
|-
 
|-
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| Genesis G80 ||  $43,045  || 311 || 4 ||  $53,206  ||  $(10,161)
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| Genesis G80 ||  $43,045  || 311 || 4 ||  $53,206  ||  ($10,161)
 
|-
 
|-
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| Nissan Maxima ||  $35,175  || 300 || 3 ||  $43,127  ||  $(7,952)
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| Nissan Maxima ||  $35,175  || 300 || 3 ||  $43,127  ||  ($7,952)
 
|-
 
|-
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| Chevrolet Impala ||  $28,895  || 197 || 3 ||  $36,274  ||  $(7,379)
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| Chevrolet Impala ||  $28,895  || 197 || 3 ||  $36,274  ||  ($7,379)
 
|-
 
|-
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| Infinti Q50 ||  $37,425  || 300 || 3 ||  $43,127  ||  $(5,702)
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| Infinti Q50 ||  $37,425  || 300 || 3 ||  $43,127  ||  ($5,702)
 
|-
 
|-
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| Toyota Corolla ||  $20,555  || 169 || 2 ||  $25,064  ||  $(4,509)
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| Toyota Corolla ||  $20,555  || 169 || 2 ||  $25,064  ||  ($4,509)
 
|-
 
|-
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| Honda Civic ||  $21,605  || 159 || 2 ||  $24,398  ||  $(2,793)
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| Honda Civic ||  $21,605  || 159 || 2 ||  $24,398  ||  ($2,793)
 
|-
 
|-
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| Lexus ES ||  $40,925  || 302 || 3 ||  $43,260  ||  $(2,335)
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| Lexus ES ||  $40,925  || 302 || 3 ||  $43,260  ||  ($2,335)
 
|-
 
|-
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| Honda Accord ||  $24,875  || 192 || 2 ||  $26,594  ||  $(1,719)
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| Honda Accord ||  $24,875  || 192 || 2 ||  $26,594  ||  ($1,719)
 
|-
 
|-
 
| BMW Series 3 ||  $41,745  || 382 || 2 ||  $39,234  ||  $2,511  
 
| BMW Series 3 ||  $41,745  || 382 || 2 ||  $39,234  ||  $2,511  
Line 99: Line 58:
 
| Mercedes-Benz E-class ||  $55,045  || 255 || 3 ||  $40,133  ||  $14,912  
 
| Mercedes-Benz E-class ||  $55,045  || 255 || 3 ||  $40,133  ||  $14,912  
 
|}
 
|}
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{{Graph:Chart
 
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|width=500
 
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|height=200
 
−
|type=line
 
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|x=15.7,10.8,68.5,33.4,23.8,42.2,27.1,38.2,13.5,74.3
 
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|y1=1517,970,4075,3819,2106,2919,2428,2164,1393,7603
 
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|showSymbols=1
 
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|linewidth=0
 
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|yGrid= |xGrid=
 
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}}
 

Latest revision as of 14:25, 8 June 2020

Positioning

Sedan Example

Chart of MSRP and Expected MSRP for various Sedans

Legend: DC=Dodge Charger; G80= Genesis G80; NM=Nissan Maxima; Q50=Infiniti Q50; TC=Toyta Corollo; HC=Honda Civic; LX=Lexus ES; HA=Honda Accord; BMW3=BMW Series 3; AC=Acura RLX; HyA=Hyundai Accent; TY=Toyota Yaris; BMW 5=BMW Series 5; AU=Audi RS 5; Mercendes Benz E Class


Table of Data used in Sedan Positioning Analysis

Model Manufacturer Suggested Retail Price Horse Power Size Expected MSRP (using regression model) Price Premium (MSRP - Expected MSRP)
Dodge Charger $31,390 300 3 $43,127 ($11,737)
Genesis G80 $43,045 311 4 $53,206 ($10,161)
Nissan Maxima $35,175 300 3 $43,127 ($7,952)
Chevrolet Impala $28,895 197 3 $36,274 ($7,379)
Infinti Q50 $37,425 300 3 $43,127 ($5,702)
Toyota Corolla $20,555 169 2 $25,064 ($4,509)
Honda Civic $21,605 159 2 $24,398 ($2,793)
Lexus ES $40,925 302 3 $43,260 ($2,335)
Honda Accord $24,875 192 2 $26,594 ($1,719)
BMW Series 3 $41,745 382 2 $39,234 $2,511
Acura RLX $55,895 310 4 $53,140 $2,755
Hyundai Accent $17,350 120 1 $12,456 $4,894
Toyota Yaris $17,705 106 1 $11,525 $6,180
BMW Series 5 $54,395 180 4 $44,491 $9,904
Audi RS 5 $75,195 444 4 $62,055 $13,140
Mercedes-Benz E-class $55,045 255 3 $40,133 $14,912
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