Difference between revisions of "Marketing Glossary"
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A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.<ref>https:https://blog.hubspot.com/sales/positioning-statement</ref> | A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.<ref>https:https://blog.hubspot.com/sales/positioning-statement</ref> | ||
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| + | A source of good material on positioning statements and taglines is provided by MerlinOne, a brand consulting company.<ref>https://merlinone.com/brand-positioning-statements-with-6-examples/</ref> | ||
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Revision as of 19:08, 25 April 2020
Positioning Statement
A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.[1]
A source of good material on positioning statements and taglines is provided by MerlinOne, a brand consulting company.[2]
Tagline
A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]." [1]