Difference between revisions of "Product Positioning"
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{{Graph:Chart | {{Graph:Chart | ||
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| xAxisAngle=45 | | xAxisAngle=45 | ||
| xAxisTitle=The X axis | | xAxisTitle=The X axis | ||
− | | x= | + | | x=DC,G80,NM,Q50,TC,HC,LX,HA,BMW3,AC,HyA,TY,BMW5,AU,MBE, |
| y1=17705,17350,21605,20555,24875,28895,55045,35175,31390,37425,40925,55895,43045,41745,75195,54395 | | y1=17705,17350,21605,20555,24875,28895,55045,35175,31390,37425,40925,55895,43045,41745,75195,54395 | ||
| y2=11524.52,12455.94,24398.29,25063.59,26593.78,36274.11,40132.85,43126.7,43126.7,43126.7,43259.76,53139.68,53206.21,39234.48,62054.7,44490.78 | | y2=11524.52,12455.94,24398.29,25063.59,26593.78,36274.11,40132.85,43126.7,43126.7,43126.7,43259.76,53139.68,53206.21,39234.48,62054.7,44490.78 |
Revision as of 20:22, 24 April 2020
Table of Data used in Sedan Positioning Analysis
Model | Manufacturer Suggested Retail Price | Horse Power | Size | Expected MSRP (using regression model) | Price Premium (Expected MSRP - MSRP) |
---|---|---|---|---|---|
Dodge Charger | $31,390 | 300 | 3 | $43,127 | $(11,737) |
Genesis G80 | $43,045 | 311 | 4 | $53,206 | $(10,161) |
Nissan Maxima | $35,175 | 300 | 3 | $43,127 | $(7,952) |
Chevrolet Impala | $28,895 | 197 | 3 | $36,274 | $(7,379) |
Infinti Q50 | $37,425 | 300 | 3 | $43,127 | $(5,702) |
Toyota Corolla | $20,555 | 169 | 2 | $25,064 | $(4,509) |
Honda Civic | $21,605 | 159 | 2 | $24,398 | $(2,793) |
Lexus ES | $40,925 | 302 | 3 | $43,260 | $(2,335) |
Honda Accord | $24,875 | 192 | 2 | $26,594 | $(1,719) |
BMW Series 3 | $41,745 | 382 | 2 | $39,234 | $2,511 |
Acura RLX | $55,895 | 310 | 4 | $53,140 | $2,755 |
Hyundai Accent | $17,350 | 120 | 1 | $12,456 | $4,894 |
Toyota Yaris | $17,705 | 106 | 1 | $11,525 | $6,180 |
BMW Series 5 | $54,395 | 180 | 4 | $44,491 | $9,904 |
Audi RS 5 | $75,195 | 444 | 4 | $62,055 | $13,140 |
Mercedes-Benz E-class | $55,045 | 255 | 3 | $40,133 | $14,912 |