Difference between revisions of "Marketing Glossary"
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== Tagline == | == Tagline == | ||
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| + | A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]." <ref>https://blog.hubspot.com/marketing/brand-slogans-and-taglines</ref> | ||
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Revision as of 13:51, 21 April 2020
Positioning Statement
A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.[1]
Tagline
A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]." [1]