Difference between revisions of "Marketing Glossary"
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A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.<ref>https:https://blog.hubspot.com/sales/positioning-statement</ref> | A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.<ref>https:https://blog.hubspot.com/sales/positioning-statement</ref> | ||
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Revision as of 13:43, 21 April 2020
Positioning Statement
A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.[1]