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(不是)亲近和亲爱的

5年2021月XNUMX日
手使用笔记本电脑,然后按屏幕在 Internet 上在线搜索浏览。

说 COVID-19 大流行影响了我们的生活是轻描淡写的。 UofL商学院的研究人员——教授 迈克尔·巴隆, 权敏娜安德鲁马尼卡斯 – 研究了 COVID-19 如何影响消费者对互联网搜索识别为“附近”或更远的零售地点可用的产品和服务的偏好。

尽管各种干预措施(居家令、社会疏远措施)旨在阻止个人移动以减少 COVID-19 传播,但与这些干预措施相关的社会隔离和孤独感是否会影响消费者对“接近”和“不接近”的评价?靠近”产品? 根据这些作者在最近发表的一篇论文 消费者研究协会杂志,虽然消费者通常更喜欢提供更大便利的“靠近我”的产品,但 COVID-19 引起的孤立和孤独会提高人们对社交联系的需求,增加“非靠近”产品的吸引力。

这些结果为决策者在管理 COVID-19 大流行时考虑提供了重要的政策含义。 特别是,这些研究结果表明,与 COVID-19 相关的隔离可能导致消费者寻求“不在附近”的产品的意外后果,这些产品可以使他们在地理上更具流动性,而不是更少——这些行为与这些行为所鼓励的行为背道而驰。政策。

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